|
The images of MotoGP champions enjoying successes on the podium has enabled Freixenet cava to elate in the many victory
winners since their partnership with Dorna Sports began in 2003.
Freixenet will enjoy a brand presence during advertising
events which will be aired internationally as MotoGP continues to be viewed by millions of spectators.
Dorna Sports
Managing Director Pau Serracanta says, "We at Dorna Sports are delighted that Freixenet will be the cava suppliers to
MotoGP for another two seasons, and use the sport as a highly visible platform for its product. Cava is a very important feature
of the victory celebrations of MotoGP stars and it’s difficult to imagine a podium celebration without that aspect!
The next two years will see Freixenet provide many more memorable podium moments."
Freixenet Communications
& PR Director Pere Bonet adds, "For Freixenet, being the Cava Supplier of MotoGP is one of the most interesting sponsor
relationships in our event's calendar, not only for the scale of the TV impact in many countries during the entire championship,
but also for the PR activities that we can organize in each country where MotoGP is run. Freixenet is the world’s first
quality sparkling wine producer and we distribute our Cava in more than 130 countries, especially Freixenet Cordon Negro,
which is the Cava of MotoGP and whose target is young and modern people who appreciate good quality at a good price. For Freixenet,
being together with Dorna for the next two seasons is a guarantee of success and satisfaction."
|